{"id":923,"date":"2025-06-18T12:00:00","date_gmt":"2025-06-18T12:00:00","guid":{"rendered":"http:\/\/www.keeptherubbersidedown.net\/?p=923"},"modified":"2025-06-18T18:11:14","modified_gmt":"2025-06-18T18:11:14","slug":"selling-as-a-founder-is-brutal-it-was-also-the-reason-we-reached-400m-in-revenue","status":"publish","type":"post","link":"http:\/\/www.keeptherubbersidedown.net\/index.php\/2025\/06\/18\/selling-as-a-founder-is-brutal-it-was-also-the-reason-we-reached-400m-in-revenue\/","title":{"rendered":"Selling as a Founder Is Brutal \u2014 It Was Also the Reason We Reached $400M in Revenue"},"content":{"rendered":"

Selling is one of the hardest parts of building a startup, but arguably the most important. This piece shares hard-won, tactical lessons from my early days, offering a blueprint for founders navigating the messy reality of doing sales with no team, no leads and no playbook.<\/p>\n","protected":false},"excerpt":{"rendered":"

Selling is one of the hardest parts of building a startup, but arguably the most important. This piece shares hard-won, tactical lessons from my early days, offering a blueprint for<\/p>\n

Continue reading <\/use> <\/svg>Selling as a Founder Is Brutal \u2014 It Was Also the Reason We Reached $400M in Revenue<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/posts\/923"}],"collection":[{"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":1,"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":924,"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/posts\/923\/revisions\/924"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/media\/925"}],"wp:attachment":[{"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.keeptherubbersidedown.net\/index.php\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}